SKF SWEDEN

330 exhibitors and over 10 000 visitors. So how do you get noticed at such a big fair? Let SKF inspire you with its stand at Underhållsmässan 2018.

1. Double the exhibition space

Does the fair not have such a large stand area as you wish? SKF, which wanted 100 m² at the Maintenance Fair, solved it by booking two areas of 50 m² opposite each other. Advantage! You'll also be exposed from two directions as visitors pass the fair between your surfaces.

2. Company colours 

Work consistently with your company colours to enhance your visual presence in the exhibition hall – like using the same shade on the carpet as in your logo.

3. LED bar counter

The LED display is a recurring favourite at SKF! You can use it for example as: information counter, product display or as SKF on Underhållsmässan 2018; a coffee bar.

4. Go the extra mile

Most exhibitors offer some kind of drink, often coffee. So you have the opportunity, go the extra mile and hire a barista! This way you create a nice mingling point that is always manned.

5. Banner

Take advantage of "natural places" to attach a crank with your logo and message on. In the wall beam above the stand we put up a 12 meter long banner that framed both stand surfaces. An effective solution that will make you visible from afar in the exhibition hall.

For more tips on how to get the best exposure at a big trade show, check out DS Smith at Scanpack 2018. And wondering about something you just read? Please let us know by clicking the button below.