SKF Sweden
Gothia Cup
July 17, 2022
Why is it that wherever you turn during the Gothia Cup in Gothenburg, you see the SKF logo? What does SKF have to do with football?
Well, since 2007 SKF has been the main sponsor of the Gothia Cup, the world's largest youth football tournament.
And through the "Meet The World" initiative, they organise hundreds of tournaments around the world every year, giving children and leaders the chance to travel to Sweden.
Children and adults who, for financial and other reasons, would not have had this opportunity if it were not for SKF's sponsorship.
That's why we're so proud to be part of the Gothia Cup since 2007 and to make sure that SKF's logo is in every photo angle.