Stand builder, Exhibition stands & Events since 1978

FRONT ROW EXHIBITIONS

MEASUREMENT MONITOR. INSTALLATION SERVICE. EVENT.
SINCE 1978
JOIN US AT
info@frontrowex.se
+46 705 92 00 77
Front Row Exhibitions Contact Us

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Huawei Booth Mobile World Congress 2018 Barcelona Photography Annika Lagerqvist www.annikasomething.com Image from the Swedish Exhibition & Congress Center at SKF's booth at Maintenance 2024 Popcorn Machine Ewellix Exhibition Stand Front Row Exhibitions Highlight Tips
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Exhibitions and events since 1978. Our clients and partners range from small to large, international companies.

What do our customers say? Click on the thumb and read their own words!

Learn what works at a trade show booth and get a behind-the-scenes look at the event. Click the screwdriver icon and follow us on LinkedIn!

You find us in Sweden's largest exhibition and event city Gothenburg. We look forward to hear from you!

Front Row is the right choice

If you want a partner who cares, delivers high quality, and makes the process both fun and secure, then Front Row is the right choice. From start to finish, everything has worked smoothly, in a structured and professional manner. At the trade show, it felt 'absolutely perfect'. The overall feeling: a great collaboration and a tremendous sense of family.

Daniel Bergkvist Warehouse Manager, Atoy Sweden

Daniel Bergkvist Warehouse Manager at Atoy Sweden

Working with Front Row gives me energy

We hired Front Row for our Atoy/BDS booth at the 2026 Auto Show in Gothenburg. As usual, they did not disappoint and delivered a complete assignment. Working with people with such a wonderful attitude is a joy—100% service. I can really recommend Peo and his team, with the hope of many years of collaboration in the future!

Niclas Andersson CEO, EU Bildelar/BDS

Niclas Andersson, CEO of EU Bildelar/BDS

Best Booth Builders

The best booth builders! The best service! The best attitude! Thanks for everything this time.

Andreas Holgersson Sales Engineer, Nord Lock Group

Andreas Holgersson, Sales Engineer at the Nord-Lock Group

What a great group of partners!

I’m so incredibly impressed with your team—Martin, you, Sonny, and the rest of the crew. It’s so inspiring to see your cutting-edge expertise in your respective fields. What a team you’ve put together! What amazing partners!

Kristofer Bernhardsson Exhibition stand builder and partner

A family atmosphere and professional service

We have been working with Front Row Exhibitions for many years and it is always safe, easy, and pleasant. They go the extra mile, are solution-oriented, and the collaboration feels both professional and personal. We know we can rely on them—even if something unexpected happens.

Michael Reslow Marketing Specialist, Nord-Lock

Michael Reslow Marketing Specialist Nord-Lock EMEA

More than just exhibition stands

Front Row does more than build stands. They inspire and contribute to the well-being and enjoyment of exhibition staff and visitors alike! Working with Front Row is a firework of innovative ideas, laughter and a dance that brings us to an inspiring stand. I miss it and hope to see you again soon for a new, exciting stand!

Jörgen Wingårdh former Key Account Manager, Ewellix

Jörgen Wingårdh

Always professional, always reliable

Front Row is a happy bunch who always deliver quality. We got all the help we needed - and a lot of good advice with our best interests in mind. I feel a sense of calm when we work together - they are on top of things. Do you need a stand builder? Then there is no need to hesitate!

Ulrika Hultman SKF Technical High School

Safe from start to finish

The collaboration was smooth and flexible from start to finish. Front Row were committed, helpful and a strong support before, during and after the fair. Thanks to their guidance and innovative thinking, we were able to focus on our content – and the stand really lifted our presence.

Mathias Skytte Marketing and Communications Manager, VEO Group

Mathias Skytte Marketing and Communications Manager at VEO Group profile picture

Always top notch

With Front Row you always feel safe and confident. I am so grateful for all the work you put in - always top notch! We have worked together several times and each time it has worked beyond expectations. The result is exactly what I want - and often a little more.

Maria Rydberg Marketing Manager Strategic Sales Support, Skanska

Maria Rydberg Marketing Manager Strategic Sales Support Skanska

It is a pleasure to work with you!

Thank you for making us realize our thoughts and visions about our activation and stand at Scanpack year after year. You are an extremely important cog in the machine and it is a pleasure to work with you!

Johanna Skans Marketing and Communications Manager, DS Smith Sweden

Johanna Skans Marketing and Communications Manager DS Smith Sweden

Always a success!

I've worked with Peo and his team in different companies and roles for 20+ years - it's always a success!

Ronnie Petersson Sales & Marketing Director, Prototal Industries

Ronnie Peterson, Sales and Marketing Director at Prototal Industries

Inspiring and innovative

After the first meeting with Front Row, the choice was easy - what a great energy and long experience! From day one you have shown how professional and reliable you are. Your commitment, positivism and professionalism have made it extremely fun and easy to work together. We look forward to many more collaborations!

Sara Skoglund Head of Group Communication, Prototal Industries

Sara Skoglund Head of Group Communication Prototal Industries
We who work at

Front Row Exhibitions

Booth and Exhibition stands Annika l Administration and Photography Front Row Exhibitions
Founder, Economy
Annika

The tour guide who leads the company as naturally as she once led tourist groups in Italy.

Sonny Knudsen, carpenter and stand builder at Front Row Exhibitions in Gothenburg
Stand builder
Sonny

The super carpenter who builds stands and brews beer with the same flair.

Booth and Exhibition Stands Peo Lagerqvist Founder and Owner Front Row Exhibitions
Founder, Owner
Peo

Your safe hand in the trade fair jungle - never turning down coffee, tiramisu or tennis.

Martin Ahl, stand builder at Front Row Exhibitions in Gothenburg
Stand builder
Martin

Dedicated hockey dad and 'Master of the Masters' at packing and moving your fair goods.

Malin Lagerqvist Digital Communicator at Front Row Exhibitions Gothenburg
Digital Communicator
Malin

From dance school in New York to Italian studies in Milan, Malin loves creating with words and film.

What we do in

June

Preparing for Partille and Gothia Cup 0
Eating rhubarb buns from Lilla Sur 0
Watching Roland Garros 🎾 0
Reading the book *The Meaning of It All* 0
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Behind the scenes

What does the process look like when we build your booth? Can you dance salsa in carpenter’s pants? And what common mistakes do you want to avoid when planning your booth? You’ll see and learn all that and much more on LinkedIn.