FRONT ROW EXHIBITIONS

MEASUREMENT MONITOR. INSTALLATION SERVICE. EVENT.
SINCE 1978
JOIN US AT
info@frontrowex.se
+46 705 92 00 77
Front Row Exhibitions Contact Us

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Exhibitions and events since 1978. Our clients and partners range from small to large, international companies.

What do our customers say? Click on the thumb and read their own words!

Click on the screwdriver - get our best booth and trade show tips and get a unique insight behind the scenes of LinkedIn!

You find us in Sweden's largest exhibition and event city Gothenburg. We look forward to hear from you!

Front Row is the right choice

If you want a partner who cares, delivers high quality, and makes the process both fun and secure, then Front Row is the right choice. From start to finish, everything has worked smoothly, in a structured and professional manner. At the trade show, it felt 'absolutely perfect'. The overall feeling: a great collaboration and a tremendous sense of family.

Daniel Bergkvist Warehouse Manager, Atoy Sweden

Daniel Bergkvist Warehouse Manager at Atoy Sweden

Working with Front Row gives me energy

We hired Front Row for our Atoy/BDS booth at the 2026 Auto Show in Gothenburg. As usual, they did not disappoint and delivered a complete assignment. Working with people with such a wonderful attitude is a joy—100% service. I can really recommend Peo and his team, with the hope of many years of collaboration in the future!

Niclas Andersson CEO, EU Bildelar/BDS

Niclas Andersson, CEO of EU Bildelar/BDS

Best Booth Builders

The best booth builders! The best service! The best attitude! Thanks for everything this time.

Andreas Holgersson Sales Engineer, Nord Lock Group

Andreas Holgersson, Sales Engineer at the Nord-Lock Group

What a great group of partners!

I’m so incredibly impressed with your team—Martin, you, Sonny, and the rest of the crew. It’s so inspiring to see your cutting-edge expertise in your respective fields. What a team you’ve put together! What amazing partners!

Kristofer Bernhardsson Exhibition stand builder and partner

A family atmosphere and professional service

We have been working with Front Row Exhibitions for many years and it is always safe, easy, and pleasant. They go the extra mile, are solution-oriented, and the collaboration feels both professional and personal. We know we can rely on them—even if something unexpected happens.

Michael Reslow Marketing Specialist, Nord-Lock

Michael Reslow Marketing Specialist Nord-Lock EMEA

More than just exhibition stands

Front Row does more than build stands. They inspire and contribute to the well-being and enjoyment of exhibition staff and visitors alike! Working with Front Row is a firework of innovative ideas, laughter and a dance that brings us to an inspiring stand. I miss it and hope to see you again soon for a new, exciting stand!

Jörgen Wingårdh former Key Account Manager, Ewellix

Jörgen Wingårdh

Always professional, always reliable

Front Row is a happy bunch who always deliver quality. We got all the help we needed - and a lot of good advice with our best interests in mind. I feel a sense of calm when we work together - they are on top of things. Do you need a stand builder? Then there is no need to hesitate!

Ulrika Hultman SKF Technical High School

Safe from start to finish

The collaboration was smooth and flexible from start to finish. Front Row were committed, helpful and a strong support before, during and after the fair. Thanks to their guidance and innovative thinking, we were able to focus on our content – and the stand really lifted our presence.

Mathias Skytte Marketing and Communications Manager, VEO Group

Mathias Skytte Marketing and Communications Manager at VEO Group profile picture

Always top notch

With Front Row you always feel safe and confident. I am so grateful for all the work you put in - always top notch! We have worked together several times and each time it has worked beyond expectations. The result is exactly what I want - and often a little more.

Maria Rydberg Marketing Manager Strategic Sales Support, Skanska

Maria Rydberg Marketing Manager Strategic Sales Support Skanska

It is a pleasure to work with you!

Thank you for making us realize our thoughts and visions about our activation and stand at Scanpack year after year. You are an extremely important cog in the machine and it is a pleasure to work with you!

Johanna Skans Marketing and Communications Manager, DS Smith Sweden

Johanna Skans Marketing and Communications Manager DS Smith Sweden

Always a success!

I've worked with Peo and his team in different companies and roles for 20+ years - it's always a success!

Ronnie Petersson Sales & Marketing Director, Prototal Industries

Ronnie Petersson Sales and Marketing Director Prototal Industries

Inspiring and innovative

After the first meeting with Front Row, the choice was easy - what a great energy and long experience! From day one you have shown how professional and reliable you are. Your commitment, positivism and professionalism have made it extremely fun and easy to work together. We look forward to many more collaborations!

Sara Skoglund Head of Group Communication, Prototal Industries

Sara Skoglund Head of Group Communication Prototal Industries

It doesn't get any better than this

We greatly value Front Row's ability to think outside the box, and their network has given us many stand solutions that initially seemed impossible. Peo's commitment, tenacity and positivism have made our collaboration easy, stimulating and great fun. His involvement during the fair has also been very helpful to us.

Barbro Berggren Marketing & Communication Director, DS Smith

Barbro Berggren Marketing and Communication Manager DS Smith

Grounded and know what they are doing

Front Row is a great team to work with and is there from start to finish! Down to earth and know what they are doing. We are a Malmö company who had a trade fair in Gothenburg and could rely on the Front Row team to be there for us at all times even though we ourselves were not there before the fair opened.

Linda Andersson Scandinavian Marketing Manager, Camozzi Automation AB

Linda Andersson Scandinavian Marketing Manager Camozzi

We are in the hands of professionals

Forankra and Front Row have done many fairs together. We appreciate the reassurance of knowing that we are in the hands of professionals and that you are with us throughout the project. And most importantly - it's easy and fun to work with you!

Annette Dahlemar Marketing & Communication Manager, Forankra AB

Annette Dahlemar Forankra AB Front Row Exhibitions

Great service and fantastic staff

Working with Front Row brings us a lot of joy. Not only do we get help in preparing what is needed for our fairs, but we also get a lot of positive energy from the staff. Front Row is the company that goes the extra mile. Great service and great staff!

Tor Erik Totland Business Development Manager Nordics, Ewellix

Tor Erik Totland Ewellix Testimonial Front Row Exhibitions

Communication works so well!

I'm very pleased with how our cooperation with Front Row Exhibitions went at Vitalis. The communication with Front Row worked so well!

Tiia Kokkomäki Marketing Coordinator, Medanets

Tiia Kokkomäki Medanets Testimonial

The stand became much more alive!

The stand was much more vibrant with the LED bar. We will definitely rent it again as there is nothing like it. The contact worked super well with quick and detailed answers to the questions we had. Also very nice that they peeked into the booth during the construction of the fair.

Helena Hedbom Marketing Coordinator, Sulzer

Helena Hedbom Marketing Coordinator Sulzer

Thank you for always being there

Thanks for being so great to work with. You are always there when you need it most, it's so nice!

Anna Ek MATCHi

Testimonial Anna Ek MATCHi Front Row Exhibitions

Best service one can ask for

Thank you Front Row Exhibitions for the tables, chairs and the BEST service one can ask for at Passion for Food 2020.

Melissa Masembe Fairvanilla

Everything worked great

Never experienced similar service at a fair. I'm absolutely sure we wouldn't get the same exposure at automässan 2020 without Front Row Exhibitions. Easy to contact and ask about quotation and very good dialogue before and during the fair. Everything worked great!

Imad Doudar Tyre line, Imaz Wheels

Gives it a little extra

Very personal and nice! Appreciate the extra amount of personal phone calls as everything else takes place digital today. Or that there was coffee and a water can for the coffee maker when we arrived at our stand at automässan 2020. Keep up the good work!

Fredrik Jansson Blika AB Indeco

Everything just works

You can always trust Front Row! A trade fair partner who is good at making quick decisions and easy to connect with.

Anders Wineteg SKF Motion Technologies

Anders Wineteg SKF Motion Technologies

Creative Problem Solvers

Honest, reliable, and service-minded. Front Row is very nice, creative problem solver! We were very proud at our booth at the Mobile World Congress in Barcelona.

Lisa Törsäter Gapwaves

Lisa Törsäter Gapwaves AB

I have complete trust

A dedicated and professional trade fair partner who always delivers what we have planned. I have complete confidence in their team and feel confident that if a problem arises it will be solved. With Front Row Exhibitions I know that we will always have a great end result!

ULRIKA CRONANDER Room Biomet

Very professional

Front Row Exhibitions are creative and flexible with a customer-oriented mindset, who show both expertise and creativity in their work. Very professional!

Petra Hardtke Thorlabs

Petra Hardtke Thorlabs

Professional and kind

The most important thing for us is the security we feel with Front Row Exhibitions. We can trust that everything will look right and that we will get the help we need. Good service, cheerful mood and skilled employees! Super smooth packing down, quick help with safe storage and transportation of our stuff.

SANDRA HARTE Nord-Lock Group

We who work at

Front Row Exhibitions

Booth and Exhibition stands Annika l Administration and Photography Front Row Exhibitions
Founder, Economy
Annika

The tour guide who leads the company as naturally as she once led tourist groups in Italy.

Sonny Knudsen, carpenter and stand builder at Front Row Exhibitions in Gothenburg
Stand builder
Sonny

The super carpenter who builds stands and brews beer with the same flair.

Booth and Exhibition Stands Peo Lagerqvist Founder and Owner Front Row Exhibitions
Founder, Owner
Peo

Your safe hand in the trade fair jungle - never turning down coffee, tiramisu or tennis.

Martin Ahl, stand builder at Front Row Exhibitions in Gothenburg
Stand builder
Martin

Dedicated hockey dad and 'Master of the Masters' at packing and moving your fair goods.

Malin Lagerqvist Digital Communicator at Front Row Exhibitions Gothenburg
Digital Communicator
Malin

From dance school in New York to Italian studies in Milan, Malin loves creating with words and film.

What we do in

May

Preparing for Partille and Gothia Cup 0
Eating carrots dipped in peanut butter 0
Running in my spring running shoes 0
Watching "Running Point" on Netflix 0
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Behind the scenes

What does it look like when we build your stand? Can you salsa dance in carpenter pants? See this and more on our LinkedIn! Follow us for behind the scenes insights and stand inspiration.