Atoy Sweden
The 2026 Auto Show
320 m²
February 6, 2026
“The feeling at our stand at the Auto Show was fantastic. Everything was just as we had planned, everything was in place and the details were perfect. It felt absolutely perfect at the show.” – Daniel Bergkvist, Atoy Sweden.
Want to feel like Daniel when you exhibit? Let's pick out three things that made Atoy's booth so great at the 2026 Auto Show.
"Sit down and have a drink. We'll take time for you." That's the feeling in the VIP lounge at Atoys' booth at the 2026 Auto Show.
Visitors were served coffee, tea, or beer at the bar, which smoothly led into the lounge.
At each table, there was information and offers that naturally sparked conversation.
The result? You come across as welcoming and generous, and your customers leave your booth feeling valued.
We call it the "chatter wall" because it also serves as a bar. But its most important function is something else:
It frames the stand without enclosing it, providing plenty of space to show who you are and what you stand for.
BDS is an obvious partner for Atoy Sweden and an important part of their stand at the 2026 Auto Show.
Are you at the Auto Show and there's a racing simulator at one of the booths? Then you'll be drawn to it.
Motul is also a partner of Atoy, and their simulator was a perfect addition.
But the point is not the activity itself. The point is to choose something that feels genuine to you.
Feel free to link it to a competition. On site or on social media, depending on the effect you want to achieve.
The same applies to trade fair offers. When visitors get a good deal on the spot, they leave the stand with a positive feeling about both you and the company. And that feeling often lasts longer than the trade fair itself.
If you want a partner who cares, delivers high quality, and makes the process both enjoyable and secure, then Front Row is the right choice.
