August 19, 2026
100 m² might sound like a lot of booth space. That is, until you have to fit in a trailer and three trucks. Ekeris’s booth at Elmia Lastbil 2026 is a good example of how to use a large booth space when the products themselves take up almost every square meter.
Ekeri develops transport solutions with sides that open. At the booth, the truck bodies were furnished with seating areas and refrigerators, among other things, where visitors could sit down and get a feel for the interior space. The clever part was that they also had private spaces for client meetings without having to build separate meeting rooms at the booth.
One of the trucks also featured an LED wall. Think of moving visuals as an extension of your salespeople. They can spark interest and provide more information about your company or products while your salespeople are talking to other visitors. That way, the booth continues to communicate even when your salespeople are busy.
But visitors have to find their way to the booth first.
Ekeri’s booth at Elmia Lastbil 2026 was an island booth, open on all four sides. To ensure visibility from multiple angles in the exhibition hall, Ekeri used a light truss with banners along the outer edges. This also gave the booth a clear and attractive frame.
1. Budget for a lighting rig
A lighting truss with directional lighting makes it easier to highlight different parts of a large exhibit. A well-placed, illuminated logo also makes it easier for visitors to spot you from a distance. That’s why it’s a good idea to plan for a lighting truss and lighting as early as when you’re setting your budget.
2. Let the product do more than just be on display
Can visitors try out, test, or otherwise experience the product at the booth? Ekeris’s trucks served both as exhibits and as venues for customer meetings. Consider whether your products can serve multiple purposes and how you can create space for conversations without taking the focus away from the exhibit.
3. Let the booth do the talking when you can't.
There aren’t always enough booth staff. In such cases, moving visuals on an LED screen can help. But a screen isn’t just a decoration that automatically makes your booth better. Think about what you want to communicate and whether a screen is the right solution for your specific booth.
Are you planning to exhibit in a large space? After all, it’s not the number of square meters that makes a booth great. It’s what you do with them.
