MAXAGV
LogiMAT 2026
40 m²
March 24, 2026
MAXAGV wanted a tall exhibition wall that clearly communicated their brand and message. The booth had to be high-quality and reusable at their own premises. And half of the booth space had to be left open for their self-driving truck.
If you’re not familiar with MAXAGV, they build autonomous robots that move materials and goods around factories and warehouses. In short, robots that help keep internal logistics running smoothly.
Here’s how we turned their ideas into a trade show booth at LogiMAT 2026.
Sometimes, simplicity is the most effective. At the MAXAGV booth, it may look like a simple exhibition wall. But simplicity requires precision. The graphics are tailored to the wall, and the banner is cut to fit it exactly.
And this particular type of wall actually requires a little extra thought when it comes to safety. We’ll get to that now.
Yes, that’s actually what we call them in the Gothenburg dialect. These two walls stand at either end of the main wall and hold the structure in place. Inside, there are weights that do the job. These particular ones were specially designed for MAXAGV and are also used at their offices.
We’ve noticed that they create a natural gathering spot at the booths where we use them. They give people a place to stop and start a conversation. Visitors don’t have to step right into the booth to make that first connection. Hence, the name “tjötmur”.
MAXAGV wanted the glass display you see in the photo below to showcase the development of their software. The “brain” of their AGV robots. It, too, is now on display at their office.
Last but not least: the robot. As you may have noticed in the photos, only half of the booth is covered with carpet. The other half was left open to give the truck room to show what it can do. That’s also why you see two pallets on the left side of the booth.
