KTR Sweden
Underhållsmässan 2026
March 10, 2026
KTR wanted a trade show booth with a LED screen, raised floor, and a logo that could be seen across the entire exhibition hall.
But it wasn't supposed to look like all the others, and there were clear guidelines from their German headquarters.
Here are the solutions that made the biggest difference to KTR’s booth at Underhållsmässan 2026.
The raised floor gives the booth a much better overall look. It's also comfortable to walk on during long days at the show, and it keeps all the cables neatly tucked away, right where they need to be.
Want to know more about the flooring? I’ve included a link to the manufacturer’s website at the bottom of this post.
The LED screen is modular, so we could tailor the display area to fit the wall and graphics perfectly.
Speaking of standing out: Together with KTR, we designed podiums featuring a cut-out logo and integrated LED lighting.
Today, the podiums are in use at KTR’s office in Stockholm and can be reused at exhibitions and future trade shows.
Yes, you read that right. KTR’s booth was located between two exhibition halls, with a wall in between. Once we got permission from the exhibition organizers, KTR could project its logo above the booth wall.
It was KTR’s idea to use a moving head with a gobo projector. A gobo is a small template with a design that’s placed in front of a light source. Here, it was KTR’s logo. The moving head allows the light to be directed exactly where you want it.
1. “Why invest in flooring when gray carpet will do?”
Because that’s exactly how many people think. So you do something different. Have a look: The Octaeco Floor in 60 Seconds
2. Beyoncé doesn’t perform on just any stage. Why should your products settle for any podium?
Invest in podiums designed specifically for your products. Just like KTR, you can reuse them in all kinds of settings.
