Thorlabs
ECOC 2017
18 m²
October 4, 2017
What do dogs and optics have in common? Nothing! However, Thorlab's CEO and founder Alex Cable loves dogs, and has named the company after his own dog Thor. Of course, the company logo should represent that too.
That said, daring to show your company's personality on the stand can be your advantage at the show! At ECOC 2017, Europe's largest conference on optical communication, Thorlabs used printed fabric webs inserted in a so-called Fabric Frame system in its 18 m² stand.
A simple and effective way to get your message across. And together with a brilliant LED display, no one could miss their presence at the Swedish Exhibition Center.