SKF Sweden
Gothia Cup 2024
July 14, 2024
When blue banners stretch around the football fields at Heden in Gothenburg, it can only mean one thing: Gothia Cup – the world’s largest youth football tournament! And being part of it is something truly special…
Imagine around 1,900 youth teams from 75 countries marching onto Heden, filled with excitement and anticipation. Not to mention their coaches, families, and the countless football-loving visitors who gather for this incredible event.
For the 18th year in a row, we’ve helped SKF (the tournament’s main sponsor) set up their banners and create the visual experience around Heden.
But it's about much more than just banners - it's about creating the very atmosphere of Gothia Cup. Just think about all the photos taken in front of these massive banners framing the playing fields and the SKF studio - they appear on social media worldwide!
SKF has been the main sponsor of Gothia Cup since 2007. Today, their signature blue banners are as much a part of the tournament as the footballs themselves.